project
rebranding for
David Taylor
I was assigned to redesign David Taylor’s brand identity.
David Taylor is a multifaceted Scottish craftsman living and working in his studio in the Swedish countryside. Using a limited material palette, he developed a visual language that combines modernism and brutalism as he deconstructs and reconstructs relationships that implicate function and sculpture.
approach
The redesigned logo truly captures David Taylor's visual language by combining the two architectural styles he explores within his work. It as well shows the range and flexibility of his designs. The characteristics of the brutalist typeface reflect the unique bents in his sculptures.
